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We are your partner for playful approaches to challenging the status quo. 

We combine technology, behavioural science and community engagement to change how people think and feel about themselves, their communities and the world around them.

Established patterns of behaviour are often deeply entrenched and go unchallenged. Even when they undermine the wellbeing of those they affect. 

 Sometimes doing things differently feels too much like hard work. 

 But at Fred we believe that it’s all to play for. 

 We work with behavioural scientists, psychologists, neuroscientists and exciting technology  partners to create innovative approaches to solving problems, changing behaviours and getting messages shared in an engaging way, which mostly feels like fun. (And which works. Quickly.)